Monday, March 23, 2009

Weatherproof releases "Metropolis" Underground Classic

Weatherproof creates an underground classic with their new album “Metropolis”. This album is phenomenal. I was astounded by the production, the beats and classic elements. Weatherproof consists of rhymers (NOT RAPPERS) “Remsa”, “Event” and DJ AppleJuice. DJ AppleJuice and company remind us of what hip hop is all about and their album is a true listening experience. The group hails from New Jersey and definitely represents the Alternative Hip Hop Movement that has originated in “Dirty Jerz” which traces its lineage to Queen Latifah, Naught By Nature and Poor Righteous Teachers. The album release is very timely because it is rare to find an album that one can listen to all the way through and enjoy from track to track. Weatherproof intertwines cutting and scratching (instead of wack hooks from the girl that lives downstairs) and true sampling excellence on each song. The beats are Pete Rock, 9th Wonder –ish…. and the album features guest appearances by Sam Doom and Napoleon Suarez among others. The Metropolis album includes witty interludes and sketches reminiscent of Wu and De La Sol. In short, Weatherproof does not “recreate the wheel, they put rims on it” (Celestine Chukumba circa 2005). Get the new Weatherproof album “Metropolis”. Check out some exclusive footage we caught when we attended the album release party.
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Friday, March 6, 2009

Advice on Writing Biographies

If you want to gain the attention of record labels, managers and media, you need to have an interesting story to tell about yourselves. An effective biography will therefore greatly increase your chances of getting that attention. The key to a good bio is to emphasise the points that make you a unique artist, which might include your background, life experiences, credits, a character description, and details of how you relate to your creativity and what your artistic vision is.

It is also important to state whether you have worked with someone who has a name in the industry, such as, for instance, a songwriter, producer, publisher, promoter, etc., or whether you have shared the stage with a successful artist. It is also a good idea to give examples of previous or upcoming achievements, such as a large fan base, independent record sales, airplay, contests won, press clippings, quotes etc. If you can deliver all of the above, then it is highly likely that A&Rs are going to be interested in you.

Put yourself in the position of people who read bios constantly, such as radio producers and magazine journalists, and who have to decide who is interesting enough to put on the show or in the paper. An interesting bio can make the difference between getting an interview or not, between getting airplay or not. A bio should always be genuine (over-the-top statements are easily recognisable), clear and original.

Upload your biography to, the premiere website for all musicians who are looking to be heard by the top A&R's in the business.

Posted By: DJ KidRelly
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How To Kill The Music Industry

According to Per Sundin, CEO of Universal Music, the decline in music revenues in the past 8 years can be fully attributed to illegal file sharing. If this were actually true, many of us might even respect his decision to go after pirates as fiercely as the music industry is doing right now. However, the past 8 years have seen a lot more changes in the landscape of home entertainment than Per Sundin would like to admit, and some of those changes have had a massive impact on music profitability — much more so than any amount of piracy.

Let us refresh our memories and take a look at what actually happened during and just before the past 8 years:

1. First, the explosive rise of computer and console gaming. This competitive ‘third element’ has appeared in the entertainment landscape, beaten both music and movies to the curb and taken a huge cut out of the music industry’s revenues. Consumers don’t have infinitely-deep pockets, and billions of ‘recreation dollars’ that used to go almost exclusively to music, are now going into gaming.

2. International trade agreements have allowed consumers to buy their music across borders, rather than accepting local prices on music based on the ‘relative wealth’ of nations, rather than the actual value of the product.

3. New forms of distributable media, most notably MP3s but also CDs, have become mainstream. These new media don’t degrade over time and rarely break at all, making music rebuys a thing of the past, and allowing the second-hand market for music to thrive and expand - both of which take a cut out of the music industry’s former revenues.

4. Radical technological innovation has taken place in the field of music creation, processing, mixing, and mastering. Recording hardware, CD burners, music software, and media encoders have evolved to the point where most artists can actually afford decent-quality equipment to do their own recording and producing. Furthermore, this has fostered literally thousands of smaller, specialized studios that are challenging the ‘Big 4′ with lower prices, better terms for artists, genre-specific expertise, etc. Successful artists can now leave the big labels and start their own recording outfits on relatively modest budgets. Naturally, super stars like The Beatles or Frank Sinatra have always had this option, but the recent technological advances have lowered the bar drastically. This development is depriving the ‘Big 4′ of many of their former cash cows, who now use the major labels for their advertising and distribution infrastructure alone.

5. The World Wide Web has become an omnipresent force in the world, allowing cheap, end-to-end distribution of digital music, increasingly cutting out the corporate music distributors, who deal in trucks and CD covers, rather than bytes and bandwidth. With iTunes leading the way (very successfully ‘competing with free’, I might add), billions of songs are now purchased digitally rather than physically, no longer necessitating the big labels’ distribution networks.

6. The total number of radio stations, music television networks and other ’streaming’ sources of music has grown exponentially, giving music fans a huge selection of free (and legal) music options. Satellite radio, DAB, and internet radio broadcasts have made it trivial for consumers to simply tune into a channel broadcasting the exact sub-genre of music that they feel like listening to (they can even have a stream created for them dynamically, e.g. on Pandora), making the *purchase* of music entirely optional for the casual listener.

7. A massive selection of entertainment alternatives (home computing, console gaming, mobile devices, etc.) have appeared in the home, effectively marginalizing music as an activity. 15-20 years ago, youths would regularly visit each other just to listen to music together; today, that is virtually unthinkable without some form of activity involved, such as playing Guitar Hero or Rock Band, or dancing at a concert.

8. And finally, the music industry itself has embraced the opportunities of digital media, at last letting consumers buy *single* tracks at a time rather than forcing entire albums full of ‘fillers’ on them. Looking at the RIAA’s own sales figures for the past 10 years, there is a *direct* correlation between the break-off in album sales and the introduction and increase in single track digital sales. Looking at the actual numbers, it is abundantly clear that the vast majority of consumers never wanted to buy full albums in the first place, but were merely forced to by the lack of affordable single-track media. Now that the digital revolution has arrived, countless millions of 16-track album sales are being turned into 1- or 2-track sales, *decimating* the former revenues on music. THIS is the real reason why the music industry is hurting.

In other words: The “it’s common sense” argument that the music industry is peddling in their attempt to tie the declining revenues to piracy, simply doesn’t hold. It is not as clear-cut as the industry believes; the true reason for the decline is something they are still unwilling to face, but will have to face sooner or later:

The fact is that the music industry’s revenues have been artificially inflated for decades because of limited consumer options. The last 15 years of innovation have lifted those limitations, effectively leaving the music industry with an obsolete, defective business model of monopolized production technology, forced album bundling, and almost nonexistent competition in the realm of home entertainment. What is happening now - the decline of music profits and the piracy witch hunt by the music industry - is merely the panicked struggle of a dying business model, a complacent industry’s refusal to accept its diminishing role in a digital world. The pirates are not the reason, and the decline is the not the disease. It is the cure.

Posted By: DJ KidRelly
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iTunes Norway Leaks Kelly Clarkson Album

Although fans were supposed to wait a few more weeks for Kelly Clarkson’s new “All I Ever Wanted” album, the Norway division of iTunes had mistaken leaked it onto the Internets.

Apparently, users of the Norwegian iTunes were able to initially first stream 30-second-clips of the new album, only to find out they could purchase the entire album! Before long the album hit P2P sites and message boards around the world.

DO YOU THINK the album was leaked — ON PURPOSE or JUST AN ACCIDENT?


Posted By: DJ KidRelly
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